The Goals of Application Performance Management Solutions


Application performance management has moved from being found primarily in large corporations with complex network infrastructures and critical application use to being utilized in start-up ventures and personally maintained web sites. While the overall purpose of APM solutions is to ensure users continually experience solid and fully-functional applications, the goals of application performance management delve far deeper into the recesses of business operations.

In fact, businesses who incorporate APM solutions into their network experienced up to 75 percent fewer critical errors. Moreover, in terms of user satisfaction and website continuity, which is vital to cultivate a solid reputation and customer loyalty, enterprises who utilize APM methods are up to 75 percent more likely to become aware of application errors and performance issues before users have time to experience said issues, according to Application Performance Management expert, TenFold.

The following are universal APM solution goals that span all businesses and industry concentrations:

Business Continuity

Regardless of your specialty, all businesses must have a universal goal: to maintain a solid state of continuity in terms of website access and user experiences. In our modern world, customers have a plethora of options. If a site experiences any downtime in the function of their application, customers have no problem moving on to your competitor.

Cultivating a sense of continuity is among the primary goals of APM solutions. This is achieved by reducing downtime, up to 70 percent less downtime, by continually monitoring end-to-end application performances and running real-time diagnostics to identify current or potential issues. Such activities are essential to maintain optimum application performance during high-usage activity, which can be identified by reviewing application user trends and patterns.

Enhanced End-User Experiences

By improving the application functionality and performance, you’re automatically enhancing the experience had by all users. While a major goal of APM solutions is to provide constant monitoring and management of application and network infrastructure, especially when multiple servers are used to host multiple applications, the end goal is always the same: to create an enhanced, and stable, end-user experience. Sometimes in order to create an experience it may be necessary to utilize a strategy that involvesĀ the monitoring and management of application performance processes.

Increased Employee Productivity

When you eliminate the need to spend hours researching and identifying application errors, employees are able to dedicate more time to other projects. In fact, a study released by TRAC Research found businesses who implemented an APM solution experienced a 59 percent monthly reduction in man-hours spent troubleshooting application problems. This reduction in time translates into a significant boost in employee productivity and ability to accomplish other necessary tasks. Ultimately, this leads to a snowball effect, resulting in greater customer service, product management and business operations.

Higher Search Engine Rankings

Many business owners aren’t aware that one of the primary goals of APM solutions is to increase website rankings in Google and other search engines. The reason? Search engines rank websites not only by content quality, but by website speed. When an application performs at its optimum speeds, its Apdex scores prove to be very attractive to search engine robots. Such performance and functionality is awarded with higher rankings, which significantly increase organic site traffic. Need to increase your website traffic through organic methods? Review your content, but also, implement an APM solution.

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